How the course works
Written and video lessons
Every topic is taught in writing and on video, so you can read, watch or do both.
A live session every week
A weekly live call with the instructor and other members, with time for your questions.
A community on Skool
Members share their latest experiences and what is working for their apps right now.
What the app marketing course covers
The course follows an app from the first idea to the sale: choosing what to build, getting found in the App Store, Google Play and Google search, paying for installs that earn their cost back, keeping the people who install, turning usage into revenue, and selling the app. It covers mobile app marketing for both iOS and Android.
Picking an app worth building
Finding demand before you write code: what people search for, who you would compete with, and a quick way to validate the idea.
Building and launching
What the first version needs, running a soft launch, what to measure before scaling, and a launch checklist.
App Store Optimization
Keyword research, the name, subtitle and keyword field, categories, screenshots, ratings and localization.
SEO for your app website and app URLs
Building a website that ranks on Google for what your app does, getting your App Store and Google Play URLs to rank too, and turning that search traffic into installs.
Apple Ads
Campaign structure, match types, Search Match for discovery, bidding, and using search-term data to improve your organic keywords.
Google Play and Google App campaigns
Store listing experiments, custom store listings and how App campaigns find installs.
Paid social user acquisition
Meta and TikTok campaigns, creative testing, and how attribution works on iOS and Android.
Retention and engagement
Onboarding, push notifications and lifecycle messaging that bring people back.
Monetization
Subscriptions, paywalls, trials and pricing tests, and how to read the results.
The numbers that run an app
Conversion rate, retention, CPI, LTV and ROAS, the analytics setup behind them, and a weekly reporting routine.
Selling the app
How apps are valued, what buyers check, getting your numbers and accounts ready, where to list, and handing the app over.
This is the planned curriculum. Modules may be added or reordered before the course opens.
Who the course is for
Indie developers and founders
You built the app. Now you need people to find it, install it and stay, without burning through your budget.
Marketers moving into mobile
You know marketing, but app stores, attribution and subscriptions follow their own rules.
People who build apps to sell
You want to grow an app into something a buyer will pay for, and to know what it is worth before you list it.
Taught by someone who has done it
Sunil Gill
Digital marketing & app growth
I have been through the whole cycle myself, from building an app to selling it. The course is that process in the order I follow it: what I do first on a new app, what I check before spending on ads, how I get an app found in the stores and on Google, and what a buyer asks for when it is time to sell.
Start with the free guides
All guidesYou do not have to wait for the course. These guides are free to read now and cover some of the same ground.
App Marketing: How to Market a Mobile App
GuidesApp Store Optimization: A Practical ASO Guide
GuidesApp Store Keyword Research: Step-by-Step Guide
How to research App Store keywords in eight steps: where keywords count, how to read Apple Ads search popularity, and what Apple documents versus ASO lore.
GuidesApp Store Categories: Full List & How to Choose
Every App Store and Google Play category, what the primary and secondary category change according to Apple, how to choose one and when you can switch.
GuidesSoft Launch an App: Steps, Markets and Metrics
GuidesApp Monetization: How Apps Make Money
Frequently asked questions
What is mobile app marketing?
Mobile app marketing is everything that gets an app found, installed, used and paid for. It covers App Store Optimization, SEO for the app's website, paid user acquisition such as Apple Ads and Google App campaigns, retention work like onboarding and push notifications, and monetization.
How do you market an app?
Start with the store listing, because every other channel sends people there: research keywords, then build the name, subtitle and screenshots around them. Add a website that ranks on Google, test paid installs with a small budget, and track retention and revenue per user so you know which channel pays back. The course goes through each step in that order.
How much does it cost to market an app?
It depends on the channels you use. ASO and SEO cost time rather than ad spend. Paid acquisition costs what you pay per install multiplied by the installs you buy, so the number that matters is what a user is worth to you. The course shows how to work that out before you spend.
How do I sell my own app?
Get the numbers in order first: revenue, costs, downloads and retention that a buyer can verify. Then list the app on a marketplace or approach buyers directly, go through due diligence, and transfer the app to the buyer's developer account. The last module of the course covers each stage.
How much can an app sell for?
Buyers usually price an app on what it earns, not on its download or user count. The starting point is a multiple of yearly profit, adjusted for growth, retention and how much the revenue depends on a single channel. An app with many users and little revenue is worth less than its size suggests.
Does the course cover SEO as well as ASO?
Yes. Besides App Store Optimization, there is a module on SEO for your app website and for your App Store and Google Play URLs, so the app can be found on Google as well as in the stores.
When does the app marketing course open?
The launch date has not been announced yet. People on the waitlist will be told first.
How much will the course cost?
The price will be announced together with the launch date. Joining the waitlist is free and does not commit you to anything.
Join the waitlist
The price and launch date will be announced to the waitlist first. Joining is free.