Spotify Statistics 2026: Users, Subscribers and Revenue

Spotify had 777 million monthly active users and 300 million Premium subscribers at the end of June 2026, the first time any audio streaming service has reached 300 million paying subscribers. Revenue for the quarter was €4.78 billion, up 14%, and 2025 was the company's second profitable full year.

Everything below comes from Spotify's own quarterly releases filed with the SEC. It covers users, subscribers, revenue, margins and the ad business, with the dates each figure refers to.

Spotify statistics: the key figures

• 777 million monthly active users in Q2 2026, up 12% year on year.
• 300 million Premium subscribers, up 9%. The other 494 million users are on the free, ad-supported tier.
• €4,777 million revenue in Q2 2026, up 14%: €4,331 million from Premium and €446 million from advertising.
• Gross margin of 33.4% and operating income of €655 million in the quarter, up 61%.
• €17,186 million revenue for the full year 2025, up from €13,247 million in 2023.
• Spotify guided to 788 million users and 305 million subscribers for Q3 2026.

Monthly active users

Spotify adds users at a rate that has barely changed in three years: 12% a year, or roughly 70 to 80 million people. Monthly active users means anyone who listened in the last 28 days, whether they pay or not.

Ad-supported and Premium users add to more than the total because some people count in both during a quarter.

Premium subscribers

Subscribers grow more slowly than users, 9% against 12%, so the share of users who pay is drifting down: 39% at the end of 2023, 38.6% at the end of 2025 and 38.6% in mid-2026. That is not a problem for Spotify, because a subscriber is worth many times an ad-supported user, but it does mean most new users arrive on the free tier and have to be converted later.

The 300 million milestone in Q2 2026 came with record margins, which tells you the subscriber base is absorbing price rises. Spotify raised Premium prices in many markets during 2024 and 2025, and subscriber growth continued at 9 to 11% through both years.

Revenue and profit

Two things stand out. Advertising is a small business for Spotify despite 494 million free users: €446 million in the quarter, growing 1%, against Premium revenue growing 15%. And profitability arrived late and fast. Spotify lost money every year from its 2018 listing until 2024, which was its first profitable full year. By Q2 2026, operating income was €655 million in a single quarter.

What the numbers mean for app businesses

• Free users are an acquisition cost, not a revenue line. Nearly two thirds of Spotify's users produce 9% of its revenue. The free tier exists to feed Premium.
• Price rises work when churn stays low. Spotify raised prices repeatedly and kept adding subscribers at 9% a year, because the product is used daily and switching means rebuilding playlists.
• Margin came from pricing, not from scale. Spotify's gross margin climbed almost two points in a year while user growth stayed at 12%, so the improvement came mostly from what each user pays and what each stream costs, not from adding users.

For the audio market more broadly, including where Spotify's listeners overlap with podcast audiences, see the podcast statistics report.

How these figures are counted

All user, subscriber and financial figures are from Spotify's quarterly shareholder releases, filed as Form 6-K with the SEC: Q4 2023 (February 2024), Q4 2024 (February 2025), Q4 2025 (February 2026) and Q2 2026 (August 2026). Monthly active users are users who consumed content in the last 28 days of the period. Premium subscribers include people on trials and family or duo plans, counted as one subscriber per plan member. Revenue is reported in euros; converting to dollars at a single rate would misstate growth, so figures are left in euros.

FAQs

How many users does Spotify have?

777 million monthly active users as of June 30, 2026, up 12% from a year earlier. Of those, 300 million pay for Premium and 494 million use the ad-supported service.

How many Spotify Premium subscribers are there?

300 million in the second quarter of 2026, up 9% year on year. Spotify says it is the first audio streaming service to reach that number. It expects 305 million by the end of September 2026.

How much revenue does Spotify make?

€17.2 billion in 2025. In the second quarter of 2026 revenue was €4.78 billion, 91% of it from Premium subscriptions and 9% from advertising.

Is Spotify profitable?

Yes. 2024 was its first profitable full year, and in the second quarter of 2026 it reported operating income of €655 million on a gross margin of 33.4%, both records.

What share of Spotify users pay?

About 39%. Subscribers grow at 9% a year and total users at 12%, so the paying share is slowly declining even as the subscriber count sets records.

Is Spotify gaining or losing users?

Gaining. Monthly active users rose 12% year on year to 777 million in the second quarter of 2026, and Premium subscribers rose 9% to 300 million. Spotify has added roughly 70 to 80 million users a year since 2023 and guided to 788 million for the third quarter of 2026.

Sources

• Spotify: Q2 2026 update, August 4, 2026 (Form 6-K)
• Spotify: Q4 2025 update, February 2026 (Form 6-K)
• Spotify: Q4 2023 update, February 6, 2024 (Form 6-K)
• Spotify Q4 2024 results as reported by Music Week, February 2025

All figures were checked against the sources above on October 6, 2026.