Sunil GillTinder brought in $1.86 billion of direct revenue in 2025 from an average of 9.0 million paying users, both down on the year before, according to Match Group's annual report. It is still the largest business inside Match Group by a wide margin, but its paying user count has fallen every year since 2023 while Hinge, its stablemate, grows at 26% a year.
This report uses only what Match Group files with the SEC and what Tinder states about itself. It covers revenue, paying users, revenue per payer, user trends and the comparison with Hinge, with every figure dated.
Tinder statistics: the key figures
- $1.86 billion direct revenue in 2025, down 4% from $1.94 billion in 2024 (Match Group 10-K).
- 9.0 million average payers in 2025, down 7%, after 9.7 million in 2024 and 10.4 million in 2023.
- $17.20 revenue per payer per month in 2025, up 3%. Payers are fewer but each pays more.
- 8.5 million payers and $457 million direct revenue in the second quarter of 2026, with revenue per payer at $17.90.
- Monthly active users fell 7% year on year in Q2 2026 and daily active users 4%, the smallest decline in ten quarters (Match Group).
- More than 630 million downloads and over 100 billion matches since launch, in 190 countries and 45+ languages. Almost 60% of users are aged 18 to 30 (Tinder).
- Tinder is 53% of Match Group's $3.49 billion revenue. Hinge, at $691 million in 2025, is growing 26% a year.
Tinder revenue
Match Group reports Tinder's "direct revenue", meaning subscriptions and in-app purchases net of app store fees, in its annual 10-K. The three-year picture is a plateau followed by a dip.
View as table
| Period | Value |
|---|---|
| 2023 | $1,918M |
| 2024 | $1,941M |
| 2025 | $1,863M |
Source: Match Group Form 10-K for 2025
| Year | Tinder direct revenue | Change | Average payers | Revenue per payer |
|---|---|---|---|---|
| 2023 | $1.918 billion | 10.38 million | $15.40 | |
| 2024 | $1.941 billion | +1% | 9.70 million | $16.68 |
| 2025 | $1.863 billion | -4% | 9.03 million | $17.20 |
The pattern is the same each year: payers fall, price per payer rises, and the two nearly cancel out. In 2024 the price increases won and revenue grew 1%. In 2025 they did not, and revenue fell $78 million. Match says the 2025 decline was driven by a 7% drop in payers, partly offset by a 3% rise in revenue per payer.
The most recent quarter continues the trend. In Q2 2026 Tinder's direct revenue was $457 million, down 1%, with payers down 5% to 8.5 million and revenue per payer up 4% to $17.90. Match attributed $8 million of the revenue shortfall to tests of changes to the user experience.
Tinder users
Match Group stopped publishing an absolute monthly active user figure for Tinder and now reports only the direction of travel. The direction has been down since early 2024, but the slope is flattening:
- Q4 2025: monthly active users down 9% year on year.
- Q2 2026: monthly active users down 7%, daily active users down 4%.
- July 2026: daily active users down 2.5%, with Match saying it expected the figure to turn positive "any day".
Any absolute user count you see for Tinder today (50 million, 60 million, 75 million) is a third-party estimate or an old figure, not a company disclosure, and should be quoted as such.
What Tinder does publish is cumulative: more than 630 million downloads since it launched in 2012, over 100 billion matches, availability in 190 countries and more than 45 languages, and an audience in which almost 60% of users are aged 18 to 30. Match's 2026 product plans are aimed squarely at that group; the company says its roadmap "directly addresses the most common Gen Z pain points".
View as table
| Period | Value |
|---|---|
| 2023 | 10.4M |
| 2024 | 9.7M |
| 2025 | 9.0M |
Source: Match Group Form 10-K for 2025
Tinder inside Match Group
Match Group's revenue was $3.49 billion in 2025, flat on 2024. Tinder provided 53% of it. The growth now comes from Hinge.
| Brand, 2025 | Direct revenue | Change | Average payers | Revenue per payer |
|---|---|---|---|---|
| Tinder | $1.863 billion | -4% | 9.03 million | $17.20 |
| Hinge | $691 million | +26% | 1.80 million | $31.97 |
| Evergreen and Emerging (Match, Meetic, OkCupid, Plenty of Fish and others) | $594 million | -8% | $21.69 | |
| Match Group Asia (Pairs, Azar) | $267 million | -6% | $21.10 |
Hinge earns nearly twice as much per payer as Tinder and added 18% more payers in 2025. In Q2 2026 it reached 2.0 million payers and $204 million of quarterly revenue, up 22%, with monthly active users up 13%. If both keep their current rates, Hinge passes a billion dollars a year in 2027 while Tinder stays near $1.8 billion.
What the numbers say about the app business
- Price can carry a product for a while. Tinder raised revenue per payer 12% in two years and kept revenue flat on a payer base that shrank 13%. It cannot do that indefinitely, and 2025 is where it stopped working.
- Match now reports user health through engagement metrics rather than user counts, such as the share of users in sustained conversations, up 4% in December 2025. When a company changes the metric it leads with, the old metric is usually not improving.
- The same company, with the same payments infrastructure, is growing one dating app at 26% and shrinking another at 4%. The difference is positioning: Hinge sells intent ("designed to be deleted") at a higher price to a smaller audience.
Industry-wide figures for the category are in the dating app statistics report.
How these figures are counted
Direct revenue, payers and revenue per payer come from Match Group's Form 10-K for 2025 and its Q2 2026 results, filed with the SEC. "Payers" is Match's average number of users who bought a subscription or an in-app purchase during each month of the period. Revenue per payer is monthly direct revenue divided by payers. Downloads, matches and country counts are Tinder's own statements on its press site and are cumulative since launch. Match does not disclose Tinder's absolute monthly or daily active users.
FAQs
How many people use Tinder?
Match Group no longer discloses Tinder's active user count, only its change: monthly active users were down 7% year on year in the second quarter of 2026. Tinder had an average of 9.0 million paying users in 2025 and has been downloaded more than 630 million times since 2012.
How much money does Tinder make?
Tinder's direct revenue was $1.86 billion in 2025, down 4% from $1.94 billion in 2024. In the second quarter of 2026 it was $457 million. Tinder provides just over half of Match Group's revenue.
How many paid Tinder subscribers are there?
8.5 million in the second quarter of 2026, down 5% from a year earlier. The annual average was 9.0 million in 2025, 9.7 million in 2024 and 10.4 million in 2023.
Is Tinder losing users?
Yes, by Match Group's own reporting, though the decline is slowing. Monthly active users fell 9% year on year in late 2025 and 7% in mid-2026, and daily active users were down only 2.5% by July 2026. Paying users have fallen every year since 2023.
Which is bigger, Tinder or Hinge?
Tinder, by a wide margin: $1.86 billion of revenue in 2025 against Hinge's $691 million. Hinge is growing much faster (26% against -4%) and earns almost twice as much per paying user.
Is it true that 75% of Tinder users are men?
Tinder and Match Group do not publish a gender split, so any such figure is a third-party estimate. What Tinder does state is that almost 60% of its users are aged 18 to 30. Match has said its 2026 product changes are aimed at improving the experience for women and Gen Z users.
Sources
- Match Group: Form 10-K for 2025 (brand direct revenue, payers and RPP for 2023 to 2025)
- Match Group: Q2 2026 results and the Q2 2026 earnings call, August 2026
- Match Group: Q4 2025 shareholder letter, February 2026
- Tinder: press room, about Tinder (downloads, matches, countries, age mix)
All figures were checked against the sources above on October 6, 2026.